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We Are More Than Order Takers
We Are Market Makers

The PPR Championship Team

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Founder / President

Greg Albertyn

A three-time world motocross champion and US national motocross champion, Greg retired at age 27 and dove aggressively into real estate. He discovered the utility industry in 2011 when he took over sales for a SoCal manufacturer’s rep firm. After two years and strong success working with the Big Four Utilities in Southern California and all local municipalities, he branched out on his own in 2013, creating Pacific Power Reps. An entrepreneur at heart, Greg thoroughly enjoys being involved in the utility industry, serving as a partner in bringing innovative solutions that catapult the power and utility industry into the future.

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Greg loves God, family, people, motocross, sales, real estate, innovation and business. Greg is involved as an owner in several businesses and always has his eye open for new opportunities to serve people’s needs. Greg has lived in Africa, Europe, and North America. He has learned a lot and has risen to the top of his field(s) on all three continents. His mission with PPR is to become the best rep company a customer and manufacturer could have. Greg is married and has three children. They reside in San Juan Capistrano, Calif.

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Chief Operating Officer

Jeff Fisher

EXPERIENCE: C Suite / Executive leadership roles 25 years

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STRENGTHS: Strategist, Sales, Operations, and Team Building

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SECTORS: Servicing the Power Industry in both Utility and Industrial

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FOCUS: Identifying new manufacturing relationship opportunities and growing existing relationships with our manufacturers, customers, and the communities they serve.

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General Manager

Kahveh Atef. PE

EXPERIENCE: Over 17 years of engineering, leadership, and management experience serving the electric utility industry.

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STRENGTHS: Technical Expertise, Business Development, Team Management, Innovation, and Customer Focus.

 

SECTORS: Servicing the Power Industry in both Utility and Industrial

 

FOCUS: Leading operations by building strong partnerships with utilities, manufacturers, contractors, and engineering firms. 

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Sales Operations Manager

Jeff Shear

Jeff brings more than 15 years of experience helping teams turn complex sales systems, data, and processes into practical growth tools.

As PPR’s Sales Operations Manager, he focuses on strengthening the systems behind the sales team, from CRM and forecasting to pipeline visibility, reporting, territory planning, and sales technology. His goal is simple: give the team better information, cleaner processes, and the tools they need to serve customers and grow the business.

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Jeff holds a B.S. in Mechanical Engineering from UC San Diego and an M.B.A. from the University of San Diego.

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Outside of work, he enjoys cycling, traveling, and playing poker.

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Territory Manager, NorCal, and Northern Nevada

Steve Lesch

Steve is a Licensed Electrical Engineer in the State of California and holds a Power Certification focused on Utility applications. Prior to joining the PPR team, Steve worked as a Senior Consulting Engineer for 13 years at Pacific Gas and Electric, one of the nation’s largest utility companies. His connections, knowledge, and hands-on experience with power utility applications position him to strategically provide a wide array of solutions related to Generation, Transmission, and Distribution. Steve has proven himself to be more than just a Manufacturers’ Representative that closes the gaps for end-users. Moreover, he can bridge the gap between cutting-edge industry innovations and customer needs to provide trouble-free solutions.

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Territory Manager, Oregon

Keith Ruud

Keith brings a demonstrated record with 30+ years of dedication to serving Industrial and Utility customers in the Pacific Northwest. After growing up on Washington State Olympic Peninsula he completed his engineering degree and since has dedicated his career to serving Industrial and Utility customers in the region. As a Northwest Native, he values ensuring that customers and manufacturers receive service that makes them supporters for life. Keith brings an innate problem-solver attitude to his work along with experience from his roles at Eaton, General Electric, and ABB.  His work with customers in electrical equipment repairs, retrofit, and support gives him an understanding of the needs of Industrial and Utility customers and is an asset in finding solutions for customers of Pacific Power Reps.

 

In his personal time, Keith is dedicated to his wife of 35 years and two children.  Hobbies include Hiking, Skiing, Home projects, and all outdoor activities.

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Territory Manager, Texas,  (excl. Dallas Metro area), Missouri, Kansas, Oklahoma. 

Jade Hill

EXPERIENCE: I have 13 years of experience specializing in the manufacturing of transmission and distribution structures. My expertise spans quality assurance and commercial sales roles. Throughout my career, I have worked extensively with most major utilities, EPC (Engineering, Procurement, and Construction) companies, and IOUs.

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STRENGTHS: Over the course of 13 years, I have gained extensive hands-on experience working with major utilities and EPC companies, enabling me to anticipate and address their unique needs effectively.

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PRODUCTS: Electric Utility Apparatus, Grid Hardening, Hardware, Tools, Underground Structures, and more.

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SECTORS: Electric Utility (Transmission, Substation, Distribution) Protection, Controls, and Automation. Reliability, Situational Awareness, Fire-Hardening, Safety, Efficiency, Technology Integration, Research and Development, Grid Modernization, and Sustainability

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FOCUS: My focus is on building strong relationships with clients and providing tailored solutions that address their technical and commercial needs.

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Territory Manager for Southern California

Gio Gonzalez

EXPERIENCE: Over 25 years of engineering and management experience in electrical public and private utilities, substation, transmission, C&I, and renewables. 

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STRENGTHS: Trustworthy Advisor, Effective Communicator, Problem Solver, Emotional Intelligence, and Commitment to Quality Excellence.

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PRODUCTS: Electric Utility Apparatus, Grid Hardening, Hardware, Tools, Underground and Overhead Structures, and more.

 

SECTORS: Substations, Transmission, Distribution, Power Generation, Grid Modernization and Renewables

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FOCUS: To deliver precisely what the client needs and exceed their expectations. 

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Territory Manager, Utah, Montana, Idaho, Nevada,

and Wyoming

Tim Lish

Tim brings over 25 years of industry expertise in the utility, industrial, and mining markets, specializing in medium voltage, transmission, power distribution, and substation products. Tim has held various roles from manufacturer representative to regional sales manager for a large medium-voltage manufacturer, to a distribution wholesale manager. Tim employs his decades of expertise to educate, inform, and solve his customer's biggest needs and always serves as an available resource for them.

 

He is a strong relationship builder and customer-centric electric utility and industrial professional. Tim is a NEAD EPEC Graduate, with several certifications in leadership development, margin enhancement, cost reduction, human resources, purchasing, and inventory control, plus general studies at Utah Valley University. In 2001, Tim was honored as “Manager of the Year” by the Intermountain Electrical Association.

 

When not at work, Tim enjoys time with his children, grandchildren, and his faith. When he isn’t spending time with his family, which is scattered across the country, you will find him and his wife riding on their Harley, usually with a group of his customers/friends, canoeing, kayaking, sitting by a fire in their backyard, or watching a good show.

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Territory Manager for Southern California.

John Flores

EXPERIENCE: Combined over 12 years in the electric utility business as an Engineer focused on failure analysis.

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STRENGTHS: Trustworthy, Personable, Logical, Technical, Dependable, Strong Understanding of Construction Techniques.

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PRODUCTS: Electric Utility Apparatus, Hardware, Tools, Underground & Overhead Structures, and more.

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SECTORS: Electric Utility, Substation, Distribution, and Automation.

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FOCUS: Customer Support, Implementation of Practical and Innovative Solutions, Create Opportunities, Collaboration, Technology Integration, Reliability Improvements, Grid Hardening, Resiliency, Grid Modernization, and Fire-Hardening.

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Territory Manager for Northern California

Mike Luis

EXPERIENCE: 30 plus years with the last eight years in public power electrical distribution.

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STRENGTHS: Proactively focused on identifying your challenges and needs and tailoring solutions from current manufacturers' products and offerings. 

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PRODUCTS: Transformers, Switchgear, Connectors, OH/UG Conductor, Poleline Hardware, Regulators, Reclosers, Capacitor Banks, Advanced Meter Infrastructure Meters and Automation, Grid Hardening, Protection devices, and Tools.

 

SECTORS: Public Power Electric Distribution & Substation.

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FOCUS: To be your point of contact for proactive customer support - To bring innovative products & solutions to solve specific applications and needs in the areas of Grid maintenance, technology integration, reliability, modernization, system protection & hardening.

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Territory Manager, Alaska, Washington

Ron Jablonski

​EXPERIENCE:  28 years of Engineering & Sales experience in the Electrical Industry.    

 

STRENGTHS:  High Integrity, Effective Communicator, Solution Provider.  

 

PRODUCTS: LV/MV Switchgear, Transformers, Metering, Relays, Power Quality.   

 

SECTORS:  Commercial &Industrial, Substations, Distribution, Power Generation, Renewables.  

 

FOCUS: To provide superior solutions to our client’s needs. 

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Territory Manager Arizona, New Mexico

Max Bastian

EXPERIENCE: Project management for municipal and industrial-commercial industries.

 

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STRENGTHS: Communications & problem-solving

 

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SECTORS: IOU & PPU Utilities and Commercial & Industrial

 

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FOCUS: Customer needs and delivering tailored solutions that drive customer satisfaction.

 

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PRODUCTS: Transformers, switchgear, composite & steel poles, lattice & metal structures, ACCC

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Territory Manager Arizona and Nevada

Jason Guy

EXPERIENCE: Project management for municipal and industrial-commercial industry.

STRENGTHS: Communications & problem-solving

SECTORS: IOU & PPU Utilities and Commercial & Industrial

FOCUS: Customer needs and delivering tailored solutionsthat drive customer satisfaction.

PRODUCTS: Transformers, switch gears, composite & steel poles, lattice & metal structures, ACCC

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Territory Manager Southern California Utilities, including IID and SDG&E.

Freddy Garcia

EXPERIENCE: Account Manager, Data Consultant, 10+ years of sales, client management, and project development.
STRENGTHS: Communications & problem-solving

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STRENGTHS: Building lasting relationships through transparency and communication.


SECTORS: Electric Utility (Transmission, Substation, Distribution) Protection, Controls, and Automation. Reliability, Situational Awareness, Fire-Hardening, Safety, Efficiency, Technology Integration, Research and Development, Grid Modernization, and Sustainability

FOCUS: Helping utilities source, manage, and support critical power infrastructure through products and services.

PRODUCTS: Core utility infrastructure for Distribution, Generation, Substation, and Transmission.

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Inside Sales Support

Stacey Donaldson

Stacey Donaldson has worked in the utility industry since 2012 and brings decades of experience in sales, marketing, and communications to her role with PPR. She started in the industry with a major utility distributor in Southern California and now provides in-office support for the outside sales team at PPR, handling quotes, status requests, and processing orders. Stacey has a Bachelor of Arts degree in Communications from California State University, Fullerton.

 

Born in Pasadena and raised in Glendora, Stacey has lived her entire life in various Southern California cities. She and her husband spent 27 years in La Verne and raised two children before moving to North Fontana in 2017. When she’s not working, Stacey enjoys reading and watching mysteries. She also likes outdoor activities and visiting new places in the family motorhome.

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Inside Sales Support

Stephanie Murr

​Brings 19 years of customer support experience, driven by a genuine passion for helping people and solving problems. A natural relationship-builder, she excels at guiding clients through challenges, addressing objections, and creating positive, solution-focused experiences. Stephanie holds a Business degree from Park University and has built a diverse career spanning operations, team leadership, client management, technology, and sales. Throughout her career, she has developed deep expertise in customer relationship management, ultimately specializing as a CRM professional focused on optimizing processes, strengthening client relationships, and driving organizational success.

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OUR TERRITORY

PPR proudly serves Alaska, Arizona, California, Colorado, Hawaii, Idaho, Kansas, Missouri, Montana, Nevada, New Mexico, Oklahoma, Oregon, Texas, Utah, Washington, and Wyoming.

PPR Mailing Address

25 Brookline, Aliso Viejo,

CA, 92656-1461

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