We Are More Than Order Takers
We Are Market Makers
The PPR Championship Team
Founder / President
Greg Albertyn
A three-time world motocross champion and US national motocross champion, Greg retired at age 27 and dove aggressively into real estate. He discovered the utility industry in 2011 when he took over sales for a SoCal manufacturer’s rep firm. After two years and strong success working with the Big Four Utilities in Southern California and all local municipalities, he branched out on his own in 2013, creating Pacific Power Reps. An entrepreneur at heart, Greg thoroughly enjoys being involved in the utility industry, serving as a partner in bringing innovative solutions that catapult the power and utility industry into the future.
Greg loves God, family, people, motocross, sales, real estate, innovation and business. Greg is involved as an owner in several businesses and always has his eye open for new opportunities to serve people’s needs. Greg has lived in Africa, Europe, and North America. He has learned a lot and has risen to the top of his field(s) on all three continents. His mission with PPR is to become the best rep company a customer and manufacturer could have. Greg is married and has three children. They reside in San Juan Capistrano, Calif.
VP and General Manager
Jeff Fisher
EXPERIENCE: C Suite / Executive leadership roles 25 years
STRENGTHS: Strategist, Sales, Operations, and Team Building
SECTORS: Servicing the Power Industry in both Utility and Industrial
FOCUS: Identifying new manufacturing relationship opportunities and growing existing relationships with our manufacturers, customers, and the communities they serve.
Territory Manager, NorCal, and Northern Nevada
Steve Lesch
Steve is a Licensed Electrical Engineer in the State of California and holds a Power Certification focused on Utility applications. Prior to joining the PPR team, Steve worked as a Senior Consulting Engineer for 13 years at Pacific Gas and Electric, one of the nation’s largest utility companies. His connections, knowledge, and hands-on experience with power utility applications position him to strategically provide a wide array of solutions related to Generation, Transmission, and Distribution. Steve has proven himself to be more than just a Manufacturers’ Representative that closes the gaps for end-users. Moreover, he can bridge the gap between cutting-edge industry innovations and customer needs to provide trouble-free solutions.
Inside Sales & Support
Stacey Donaldson
Stacey Donaldson has worked in the utility industry since 2012 and brings decades of experience in sales, marketing, and communications to her role with PPR. She started in the industry with a major utility distributor in Southern California and now provides in-office support for the outside sales team at PPR, handling quotes, status requests, and processing orders. Stacey has a Bachelor of Arts degree in Communications from California State University, Fullerton.
Born in Pasadena and raised in Glendora, Stacey has lived her entire life in various Southern California cities. She and her husband spent 27 years in La Verne and raised two children before moving to North Fontana in 2017. When she’s not working, Stacey enjoys reading and watching mysteries. She also likes outdoor activities and visiting new places in the family motorhome.
Territory Manager, Oregon
Keith Ruud
Keith brings a demonstrated record with 30+ years of dedication to serving Industrial and Utility customers in the Pacific Northwest. After growing up on Washington State Olympic Peninsula he completed his engineering degree and since has dedicated his career to serving Industrial and Utility customers in the region. As a Northwest Native, he values ensuring that customers and manufacturers receive service that makes them supporters for life. Keith brings an innate problem-solver attitude to his work along with experience from his roles at Eaton, General Electric, and ABB. His work with customers in electrical equipment repairs, retrofit, and support gives him an understanding of the needs of Industrial and Utility customers and is an asset in finding solutions for customers of Pacific Power Reps.
In his personal time, Keith is dedicated to his wife of 35 years and two children. Hobbies include Hiking, Skiing, Home projects, and all outdoor activities.
Territory Manager Southern California Utilities, including IID and SDG&E.
Kahveh Atef. PE
EXPERIENCE: Over 13 years of engineering and management experience in Electric Utility.
STRENGTHS: Very Personable, Logical Thinking, Technically Competent, Trustworthy,
Dependable, Results Driven, Innovative, Emotional Intelligence, Strong Communicator, and Detail Oriented.
SECTORS: Electric Utility (Transmission, Substation, Distribution) Protection, Controls, and Automation. Reliability, Situational Awareness, Fire-Hardening, Safety, Efficiency, Technology Integration, Research and Development, Grid Modernization, and Sustainability
PRODUCT: Electric Utility Apparatus, Protection and Controls, Hardware, Tools, AND MORE.
FOCUS: Customer Support, Implement Solutions, Create Opportunities, Collaboration, Technology integration, reliability improvements, and grid modernization.
Territory Manager for Southern California Industrial
Gio Gonzalez
EXPERIENCE: Over 25 years of engineering and management experience in electrical public and private utilities, substation, transmission, C&I, and renewables.
STRENGTHS: Trustworthy Advisor, Effective Communicator, Problem Solver, Emotional Intelligence, and Commitment to Quality Excellence.
PRODUCTS: Electric Utility Apparatus, Grid Hardening, Hardware, Tools, Underground and Overhead Structures, and more.
SECTORS: Substations, Transmission, Distribution, Power Generation, Grid Modernization and Renewables
FOCUS: To deliver precisely what the client needs and exceed their expectations.
Territory Manager, Utah, Montana, Idaho, Nevada,
and Wyoming
Tim Lish
Tim brings over 25 years of industry expertise in the utility, industrial, and mining markets, specializing in medium voltage, transmission, power distribution, and substation products. Tim has held various roles from manufacturer representative to regional sales manager for a large medium-voltage manufacturer, to a distribution wholesale manager. Tim employs his decades of expertise to educate, inform, and solve his customer's biggest needs and always serves as an available resource for them.
He is a strong relationship builder and customer-centric electric utility and industrial professional. Tim is a NEAD EPEC Graduate, with several certifications in leadership development, margin enhancement, cost reduction, human resources, purchasing, and inventory control, plus general studies at Utah Valley University. In 2001, Tim was honored as “Manager of the Year” by the Intermountain Electrical Association.
When not at work, Tim enjoys time with his children, grandchildren, and his faith. When he isn’t spending time with his family, which is scattered across the country, you will find him and his wife riding on their Harley, usually with a group of his customers/friends, canoeing, kayaking, sitting by a fire in their backyard, or watching a good show.
Territory Manager for Southern California.
John Flores
EXPERIENCE: Combined over 12 years in the electric utility business as an Engineer focused on failure analysis.
STRENGTHS: Trustworthy, Personable, Logical, Technical, Dependable, Strong Understanding of Construction Techniques.
PRODUCTS: Electric Utility Apparatus, Hardware, Tools, Underground & Overhead Structures, and more.
SECTORS: Electric Utility, Substation, Distribution, and Automation.
FOCUS: Customer Support, Implementation of Practical and Innovative Solutions, Create Opportunities, Collaboration, Technology Integration, Reliability Improvements, Grid Hardening, Resiliency, Grid Modernization, and Fire-Hardening.
Territory Manager for Arizona, Nevada, and New Mexico
Jeff Sims
EXPERIENCE: 30 years in the electrical utility, substation, transmission, distribution, and renewables space, with the past 20 years on problem-solving on the manufacturing side.
STRENGTHS: Determined, Problem Solver & Pro-Active Collaborator with a Win-Win Teamwork approach.
PRODUCTS: Conductors, Connectors, Safety Equipment, Transformers, Insulators.
SECTORS: Substation, Transmission, Distribution, and Renewables.
FOCUS: Customer Support, Implementation of Practical and Innovative Solutions, Technology Integration, Reliability Improvements, Grid Hardening, Grid Modernization, and Fire-Hardening.
Territory Manager for Northern California
Mike Luis
EXPERIENCE: 30 plus years with the last eight years in public power electrical distribution.
STRENGTHS: Proactively focused on identifying your challenges and needs and tailoring solutions from current manufacturers' products and offerings.
PRODUCTS: Transformers, Switchgear, Connectors, OH/UG Conductor, Poleline Hardware, Regulators, Reclosers, Capacitor Banks, Advanced Meter Infrastructure Meters and Automation, Grid Hardening, Protection devices, and Tools.
SECTORS: Public Power Electric Distribution & Substation.
FOCUS: To be your point of contact for proactive customer support - To bring innovative products & solutions to solve specific applications and needs in the areas of Grid maintenance, technology integration, reliability, modernization, system protection & hardening.
Territory Manager, Alaska, Washington
Ron Jablonski
Our championship-winning culture fuels our mission to be the top manufacturer representatives for industrial and electrical power and energy companies. We represent industry-leading manufacturers who share our vision to harden the grid, mitigate wildfire, and implement smart, innovative, cost-effective solutions that make electrical power transmission and distribution safer, more efficient, and more reliable.
Territory Manager for Southern California
Brian Tovtin
EXPERIENCE: 20 years in the electrical utility, substation, transmission, C&I, and renewables space within commercial and operations roles.
STRENGTHS: Leadership, effective communicator, proactive, and resourceful.
PRODUCTS: Controls products / drives / transformers / connectors / insulators.
SECTORS: Substation, transmission, distribution & renewables.
FOCUS: Taking a dedicated customer-centric win-driven approach to finding the right technical solution within grid / utility mod, hardening, automation, and reliability programs.
Territory Manager for Southern California Industrial
Stephen Garza
EXPERIENCE: 20 years utility & industrial marketplace representing electrical manufacturers transmission distribution underground substation asset monitoring oil & gas.
STRENGTHS: Reliable, experienced, relational, solutions-minded, trustworthy advisor.
PRODUCTS: Transformers, Switch gear, B.E.S.S., Protection and Controls Monitoring and Diagnostic from the pole to the plug.
SECTORS: Transformers, Switch gear, B.E.S.S., Protection and Controls Monitoring and Diagnostic from the pole to the plug.
FOCUS: Taking a dedicated customer-centric win-driven approach to finding the right technical solution within grid / utility mod, hardening, automation, and reliability programs.
Inside Sales and Support
Teresa Silva
Teresa brings 26 years of customer service to her new role at PPR, a perfect fit for Pacific Power Reps leveraging her talents as in-side support to the sales team. Teresa’s positive attitude and determination to support customer needs make her a powerful force within the organization. Teresa is a team player always encouraging & and supporting others to succeed.
Teresa is a mother, a daughter, and a great friend. Teresa enjoys the culinarians spending her spare time creating her favorite delicacies and sharing them with her friends and family.